5 Reasons Why Using Memes is an Effective Magnet in Marketing Your Business. In modern technology this day and age when the industry of business has been progressing wooingly, it is a goal for every business owner to stand out and be on top! For that to happen, the business itself has to be functionally known and relevant. Business marketing has a lot to do with that. Promoting your brand is surely one of the toughest aspects of being in a business, so if you’re in it, you must know what will benefit you and make you a cut above the rest!
One of the current marketing strategies that many brands use and reap rewards from is using MEMES. These are stars of the Internet today. It would be quite difficult to imagine how social media would be without memes. That is why memes are now also utilized by many businesses in advertising their products and services. Without a doubt, they help brands create a huge following and reach hard-to-get-to patrons. Nowadays, memes are effective business marketing tools that cost next to nothing!
Looking for something cheap yet powerful to boost your brand reputation with modern technology? Check out the list of reasons below, telling you why using memes is among the best techniques out there! Meanwhile, if you have been actually thinking twice about using memes for your business, here’s your confirmation that they can help you big time! Here are the 5 Reasons Why Using Memes is an Effective Magnet in Marketing Your Business.
1 – HUMOR IS ALWAYS ATTRACTIVE. Memes are evidence.
Marketing with humor is smart marketing. Humor is always attractive and catchy. Memes go for that.
Mainly, memes are used for laughs. Awesomely, they make social media users stop scrolling to look at them. They can be considered entertainment tools typically composed only of photos, videos and GIFs which don’t have to be of high quality; they come with texts as captions that complete the meaning of the memes.
When consumers find your brand humorous and witty, they will love it! Many people can be enticed to avail from a certain business because of how it presents itself as a brand that makes consumers smile, laugh and socialize. There’s always something in “funny” that makes it simply irresistible.
2 – IT’S THE INTERNET ERA. Memes belong here.
Businesses have to know the current trends that people are talking about. When you’re out of style, you will most likely be out of most people’s interests. Being updated takes you one step ahead of others and gives you a shining spotlight.
Everyone knows what memes are. Though many older generations are not very familiar that the funny, relatable, captioned content they see on Facebook are called “memes”, they inevitably get exposed to memes; they laugh too. You can be sure that not even a single social media user has never seen a meme online. Memes are just everywhere.
It’s the Internet age, and most consumers are online. People are on their mobile phones and/or desktops most of the time. Part of daily lifestyles is scrolling here and there to know what’s up or to kill the boredom away. Everyday, you might not be able to count the number of memes you encounter on your social media timelines.
Memes truly belong to this age, so using it to advocate your brand goes to show that you are aware of the newfangled. That tells a lot about your business. That attracts audiences, especially the new generations. You will become more relevant when you know what’s popping in the current era you’re in – the Internet era.
3 – RELATABLE CONTENT IS SOUGHT-AFTER CONTENT. Memes form connections
Why do memes go astoundingly viral? Because they are amazingly relatable. Aside from the fact that they are funny, memes are like mirrors, reflecting even the simplest slices of reality. They display people’s typical lives and shared experiences, so people do nod and say yes to memes.
People react, comment and share because they can relate to them. They even send memes as personal messages to their families and friends. Even when you may not informed about. When people personally share memes from your brand. It’s already a great chance for them to voluntarily yet unaware promote your business.
Such connection is precious. A community wherein people understand each other without saying too much is established and strengthened.
Relatable content is sought-after content. This gives your brand a pleasing, human and friendly personality which can magnetize people into checking out more of what your business has to offer after they have seen and heard about you through your wholesome and relevant memes.
4 – CLICKS GREATLY COUNT. Memes boost audience engagement
Because audiences can relate to your memes, they will engage with your brand more often. Look at those thousands of comments from people from different areas of the world! They are enough proof how memes can heighten audience participation in promoting your name.
The higher the audience engagement on your meme posts is, the more frequent your brand will appear on people’s timelines. Imagine how many in just one person’s list of friends can see your meme on their timelines without even clicking your page yet. That’s dear! 5 Reasons Why Using Memes is an Effective Magnet in Marketing Your Business.
5 – BRANDS NEED TO BE REMARKABLE. Memes clearly remembered
Memes shared between people with modern technology. Audience spends a lot of time laughing because of them. They feel close to memes because memes are like voices that put into words what they could not or what they do not even realize before they see the memes. Because of that, people clearly remember memes.
As memes are striking social media content, they retain in people’s memories. When your business takes advantage of them, people will remember your brand even more. Memes increase the audience’s familiarity towards your brand. They might even become your business’ unofficial yet famous trademark tagged by the public. Be unforgettable.
MEMES FOR MARKETING
You can say that memes are total blockbusters in all of social media networking sites present today. They make the virtual world more colorful, lively and interactive, so they beneficially affect businesses that way.
Just keep in mind that if you are going to use memes for your business marketing, you have to be cautious and wise. Some brands end up unsuccessful because of wrongly using them, unintentionally or unmindfully. Many get sued or bashed because of unique cases of improper meme marketing.
In case your company gets sued by another company, especially a larger one, due to accidentally violating their copyright regulations involving memes, know that you will be helped if you have operational business insurance. The general liability insurance covers advertising injuries. So if you get accused of stealing other brands’ content or ideas for your memes. And get charged a lawsuit for it, this business insurance can rescue you.
Memes are so purposeful in business marketing, however, do not forget to be careful when using them, so you will neither get into legally accountable troubles nor unknowingly offend anyone. When you know how to take advantage of memes responsibly, no doubt, your brand will magnet supporters and loyal clients! You will obtain monetary profits and build lasting relationships too!
ABOUT THE AUTHOR:
Nicole Ann Pore is a writer, an events host and a voice over artist. She finds quality and well-researched writing as a worthwhile avenue to enlighten and delight others about things that matter. For her, it’s restoring and fulfilling to the heart and a great way to clear the mind while loading it up with fresh learning. Film critiquing and filmmaking are among her interests too. Giving all the glory to God, Nicole graduated Cum Laude from De La Salle University Manila, Philippines with a Bachelor’s Degree in Communication Arts.