5 Types of Video Content Every Modern Technology Company Should Create. Video marketing has now become a part of every business’ promotional toolbox. The reason isn’t just because it’s a shiny, new trend – but it’s highly-effective to attract more potential customers and bring the business better marketing result.
The stats say that over 88% of video marketers are satisfied with the ROI of their video marketing. So, it should come as no surprise that 87% of marketing professionals use video as a marketing tool.
More and more businesses tap into the video marketing bandwagon to cut through the noise, regardless of their size and industry. And, of course, the technology industry is no exception.
But, with all of those types and styles of videos out there, it can be a bit challenging for technology companies to choose the right one for their business. That’s why we’ve listed some essential types of marketing videos that modern technology-related companies should create. Here are the 5 Types of Video Content Every Modern Technology Company Should Create.
#1. Product Demo Videos
When it comes to technology-related products, you need to make sure that you show your target audience the value of your brand. That’s why you need a product demo video.
This engaging type of video allows you to share the value of your offering, shows how it makes the customers’ life a bit easier, as well as convinces them why they cannot live without it.
If you create them well, product demo videos are informative, educational, and memorable. You can create great tech demo videos by focusing only on solutions rather than just mentioning and bragging about your product’s specific features.
#2. Explainer Videos
Companies in the tech industry are mostly deal with complex topics and ideas that warrant a little bit of background knowledge. In this case, conveying this information to the target audience without industry knowledge isn’t a walk in the park. That’s where explainer videos came in handy.
The beauty of explainer videos is that it’s short and straightforward. It breaks down even the complex topics into snackable, smaller chunks, making it easier for the audience to retain the message you deliver.
Most explainer videos use animation to make the explanation even more compelling. The endearing animated characters and story-driven narration help the audience understand what your products are all about in minutes.
#3. Customer Testimonial Videos
Customer testimonial videos help you present a wide portfolio of satisfied customers, and it shows potential users how versatile your company can be. In other words, this type of marketing video a great tool to gain potential customers’ trust in no time.
When a customer decides to purchase a tech product or service, they’re not just buying a material object that they can see and touch. From here, you can say that the tech industry is all about knowing the experience before the purchase.
That’s what customer testimonial videos are all about. It allows you to share the experiences with your customers by showcasing other happy, satisfied customers.
#4. How-To or Tutorial Videos
It’s not a secret that the tech industry is quite complicated. When we talk about technology, we talk about that jargon that’s somewhat unfamiliar for some people. Therefore, mobile app owners, computer software companies, or internet startups need an educational video type to show them how the product works.
In this case, how-to or tutorial videos are a great option. You can create video content that provides some tips for using your products. You can also provide a step-by-step guide to using your product in tutorial videos.
With the help of these kinds of videos, your potential customers can have a solid understanding of how they should operate your purchase to reap its benefits.
#5. Event Videos
Event videos can help put a face to your tech company. It can include expert interviews, b-roll footage, speaker content, and more. Not to mention it can also humanizing your company and products.
So, whether you are hosting or attending a conference, a fundraising activity. Or any other type of event, it’d be better to get them on film to create event videos. This way, you can build credibility as an industry leader. Which leads to more customers’ trust and boost your conversion rate.
From all those five engaging types of marketing videos, each has its own characteristics and a different way of delivering your message. Therefore, it’s crucial to choose the ones that match your business needs, preferences, and budgets. You can also mix and match the types of those video content to create a more diverse and unique video marketing strategy.